Pricing strategy is one of the most under-rated marketing tools! It’s the most direct path to improving your revenues, and getting it right makes the whole difference between a successful WordPress business and one which cannot deliver sustainable income in the long term. Beyond that, it’s also a great positioning tool: arguably more impactful than great branding!
In this talk, I’ll go into all the ways to look at pricing, based on best practices specific to WordPress businesses, including:
- How to tier your product
- Should you do lifetime pricing?
- How do you set your pricing levels?
- How often should you test/change your pricing?
- What about your competitors’ pricing?
- Pricing as a positioning tool
- Special Offers, Sales and Black Friday
- Pricing and Renewals
🇬🇧 Questa sessione sarà presentata in lingua inglese. / This session will be presented in English language.