MotorK is the leading European company specializing in SaaS technology for automotive retail.
With the SparK platform, the company offers a unique combination of software solutions to support the entire vehicle lifecycle and customer journey, enabling 360o management of the digital presence, sales and online marketing activities of OEMs, official dealers and independent multi-brand dealers across EMEA.
MotorK is a technology company with strong roots in the automotive industry. With SparK, it brings together complex elements into an integrated cloud-based suite, a vertical one-stop-shop encompassing all the tools a dealership needs to master the lead generation, management, nurturing, and after sales processes with an efficient organisational approach.
MOTORK GROWTH JOURNEY IN NUMBERS
Between 2016 and 2018, MotorK secured two rounds of financing with a total of 40 million euros invested. In 2017, the company reached 1 million euros in turnover, rising to 27 million in 2021, when it was listed on Euronext Amsterdam. As per public guidance, MotorK now aims to reach 45 million in turnover in 2022, with an annual growth target of +75%. As part of its development strategy, the company plans to formalize a series of European acquisitions in order to continue increasing its market share and enter new markets in EMEA.
MotorK has been recognized by the Financial Times as one of the 1,000 companies with the highest growth rate and in 2015 it was included by Deloitte in the Technology Fast500 EMEA.
CLIENTS PORTFOLIO
MotorK is the preferred technology partner of nearly 700 clients across EMEA. Additionally, the company has already won the trust of 90% of the automotive brands in the region. Major enterprise customers in the Italian market include Volkswagen, Honda, Suzuki, Lexus, Land Rover, Jaguar, SDF and Stellantis.
In Spain and Portugal, the company cooperates with Ford and Stellantis, whereas Toyota is well established in the German market. In 2022, a global partnership was also signed with ŠKODA AUTO.