{"id":2188,"date":"2022-09-28T16:29:53","date_gmt":"2022-09-28T14:29:53","guid":{"rendered":"https:\/\/italia.wordcamp.org\/2022\/?post_type=wcb_session&#038;p=2188"},"modified":"2022-11-10T09:08:11","modified_gmt":"2022-11-10T08:08:11","slug":"pricing-wordpress-products","status":"publish","type":"wcb_session","link":"https:\/\/italia.wordcamp.org\/2022\/session\/pricing-wordpress-products\/","title":{"rendered":"Pricing WordPress Products"},"content":{"rendered":"\n<div class=\"wp-block-columns wcit-spealer-session-info is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10.33%\"><figure style=\"width:96px;height:96px;\" class=\"is-style-rounded wp-block-wordcamp-avatar\"><img decoding=\"async\" src=\"https:\/\/secure.gravatar.com\/avatar\/8d8be5390398e972d33f4f213390cfef27a92021fb0566a07f3342964ef6cf1a?s=96&amp;d=mm&amp;r=g\" alt=\"James Baldacchino\" \/><\/figure><\/div>\n\n\n\n<div class=\"wp-block-column wcit-session-info is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80.66%\"><div class=\"wp-block-wordcamp-session-speakers\"><span class=\"wp-block-wordcamp-session-speakers__name\"><a href=\"https:\/\/italia.wordcamp.org\/2022\/speaker\/james-baldacchino\/\">James Baldacchino<\/a><\/span><\/div>\n\n<div class=\"wp-block-wordcamp-session-date\"><time dateTime=\"2022-11-12T16:30:00+01:00\">12 Novembre 2022 16:30 CET<\/time><\/div><\/div>\n<\/div>\n\n\n\n<p>Pricing strategy is one of the most under-rated marketing tools! It\u2019s the most direct path to improving your revenues, and getting it right makes the whole difference between a successful WordPress business and one which cannot deliver sustainable income in the long term. Beyond that, it&#8217;s also a great positioning tool: arguably more impactful than great branding!&nbsp;<\/p>\n\n\n\n<p>In this talk, I&#8217;ll go into all the ways to look at pricing, based on best practices specific to WordPress businesses, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How to tier your product<\/li>\n\n\n\n<li>Should you do lifetime pricing?<\/li>\n\n\n\n<li>How do you set your pricing levels?<\/li>\n\n\n\n<li>How often should you test\/change your pricing?<\/li>\n\n\n\n<li>What about your competitors&#8217; pricing?<\/li>\n\n\n\n<li>Pricing as a positioning tool<\/li>\n\n\n\n<li>Special Offers, Sales and Black Friday<\/li>\n\n\n\n<li>Pricing and Renewals<\/li>\n<\/ul>\n\n\n\n<p><strong>\ud83c\uddec\ud83c\udde7<\/strong> <em>Questa sessione sar\u00e0 presentata in lingua inglese.<\/em> \/ <em>This session will be presented in English language<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pricing strategy is one of the most under-rated marketing tools! It\u2019s the most direct path to improving your revenues, and getting it right makes the whole difference between a successful WordPress business and one which cannot deliver sustainable income in the long term. Beyond that, it&#8217;s also a great positioning tool: arguably more impactful than &hellip; <a href=\"https:\/\/italia.wordcamp.org\/2022\/session\/pricing-wordpress-products\/\" class=\"more-link\">Continua a leggere<span class=\"screen-reader-text\"> &#8220;Pricing WordPress Products&#8221;<\/span><\/a><\/p>\n","protected":false},"author":18704700,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1668267000,"_wcpt_session_duration":1800,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[2168],"footnotes":""},"session_track":[44],"session_category":[49],"class_list":["post-2188","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-traccia-1","wcb_session_category-business"],"jetpack_sharing_enabled":true,"session_date_time":{"date":"12 Novembre 2022","time":"16:30"},"session_speakers":[{"id":"2168","slug":"james-baldacchino","name":"James Baldacchino","link":"https:\/\/italia.wordcamp.org\/2022\/speaker\/james-baldacchino\/"}],"session_cats_rendered":"Business","_links":{"self":[{"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":5,"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2188\/revisions"}],"predecessor-version":[{"id":3642,"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wp\/v2\/sessions\/2188\/revisions\/3642"}],"speakers":[{"embeddable":true,"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wp\/v2\/speakers\/2168"}],"author":[{"embeddable":true,"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wporg\/v1\/users\/jamesbmt"}],"wp:attachment":[{"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wp\/v2\/media?parent=2188"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_track?post=2188"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/italia.wordcamp.org\/2022\/wp-json\/wp\/v2\/session_category?post=2188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}